Martin Uman Describes ‘Half Art, Half Science’ in BMW Commercial

In a dramatic, professionally-filmed commercial for the plug-in hybrid BMW 530e, ECE lightning researcher Dr. Martin Uman and his students are shown doing what they do best—using ‘triggered lightning’ to study this awesome natural phenomenon. Dr. Uman’s team fire rockets with trailing metal wires into thunderstorms, hoping to trigger lightning. These efforts enhance understanding of the fearsome and mysterious power of lightning.

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